Select Works
Big Ideas, Real Impact.
I led the UX ownership for Jurisage’s AI-powered self-service Table of Authorities (TOA) builder. Designing for Explainable AI (XAI) experience, I bridged the trust gap forAI automation tools and professional accountability.
Designing trust into AI-powered workflows
WEBAPP, XAI DESIGN, AI&LLMS
Content Segmentation
I led the redesign of a 10-year-old legacy filtering system that had become a bottleneck for enterprise scale.
ENTERPRISE WEBAPP (SaaS), B2B CONTENT EXPERIENCE PLATFORM (CEP)
New customer acquisition
Optimized ThinkBank’s student acquisition funnel by designing a guided, trust-centric onboarding flow that simplified Canadian banking for newcomers.
New customer acquisition
FinTech • Digital Onboarding • Conversion Optimization • User Journey • Webapp
Zafin Website Redesign
Redesigned the site’s information architecture and brand identity by implementing a scalable, component-based design system that transformed fragmented user journeys into high-conversion pathways.
Information Architecture • Brand Strategy • Conversion Optimization • Fintech
- COMING SOON
- COMING SOON
Tag Manager bypassing legacy debt to modernize content tagging
Transformed fragmented content management into a centralized tagging system, enabling marketers to dynamically organize and surface assets through automated backend integration.
Legacy Modernization • Metadata Orchestration • Technical Debt Mitigation • Bi-directional Data Sync • MarketingTech
Snippets feture automating the Legislative drafting journey
Designed a full-lifecycle feature for legislative law that automates the transition from research to formal submission while maintaining 100% adherence to legal requirements
Product Growth Strategy • Feature Design • Workflow Automation • LegalTech