6+ years driving scalable product growth through AI and enterprise platforms.
Hi, I’m Bonnie.
Senior UX Designer & Experience Strategist
Bridging AI automation for legal professionals. Built a self-service Explainable AI (XAI) verification tool that reduced task completion times by 91% and converted 22% of single-use users into enterprise waitlist sign-ups.
Designing trust into AI-powered workflows
WEBAPP, XAI DESIGN, AI&LLMS
Overhauled Uberflip’s 10-year-old legacy filtering engine into a dynamic, rules-driven content orchestration system built for enterprise scale. Reduced setup time by 80% and support tickets by 39%.
Content Segmentation
ENTERPRISE WEBAPP (SaaS), B2B CONTENT EXPERIENCE PLATFORM (CEP)
Zafin Website Redesign
Redesigned the site’s information architecture and brand identity by implementing a scalable, component-based design system that transformed fragmented user journeys into high-conversion pathways.
Information Architecture • Brand Strategy • Conversion Optimization • Fintech
New customer acquisition
Optimized ThinkBank’s student acquisition funnel by designing a guided, trust-centric onboarding flow that simplified Canadian banking for newcomers.
New customer acquisition
FinTech • Digital Onboarding • Conversion Optimization • User Journey • Webapp